23Oct

#23 Social Media KMU: Das LinkedIn 1×1 2.0

Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.


Julia Schmutz | 23. Oktober 2017
Mit LinkedIn an Bekanntheitsgrad, Leads und Kunden gewinnen – profitieren Sie davon!
Möchten Sie sich in der schnelllebigen Social Media Welt zurechtfinden und über die neuesten Trends und Tools informiert bleiben? Wir zeigen Ihnen regelmässig neue Social Media Tricks: Im heutigen Blogpost erfahren Sie, warum Ihr KMU LinkedIn nutzen sollte. Was Ihnen LinkedIn für Mehrwerte verspricht, wie Sie es verstehen und auch anwenden können? Lesen Sie unser 1×1 Blogpost und es kann losgehn!  😉
    

In Kürze: 

  • Warum Ihr Unternehmen auf LinkedIn vertreten sein sollte
    • Vergrössern Sie Ihr Netzwerk – Ihren potenziellen Lieferanten- und Kundenstamm
    • Privates und geschäftliches LinkedIn-Profil kombinieren
  • Ihre LinkedIn-Unternehmensseite dient als Ergänzung Ihrer Website, als kostenlose Marketing-Plattform und erhöht die Glaubwürdigkeit Ihrer Firma

Gerne laden wir Sie zudem an unsere kostenlosen Social Media Treffen in Zürich ein.

Möchten Sie über unseren Social Media + KMU Blog informiert bleiben? Abonnieren Sie uns auf Facebook und folgen Sie uns auf LinkedIn – und bleiben Sie voll auf Kurs!  Read More »

3Oct

INFLUENCER MARKETING for SME, 20. September 2017

 Zürich, 20. September 2017

Social Media SME Meetup:

INFLUENCER MARKETING for SME

 

To achieve a wider reach, improve click rates, polish an image or increase final sales, the industry usually resorts to active community management and content marketing on social media. Nowadays, however, there’s another option: Cooperating with social media influencers.

Influencer marketing works for more than just the youngest target groups. As a recent study by Influry shows, product placements done by Youtubers, Instagrammers and the like are seen by over a quarter of internet users in Germany.

After Facebook, Instagram Live, Snapchat and Linkedin Part 1 – the next Social Media SME Meetup focuses on INFLUENCER MARKETING.

 

 

But WHO is a social media influencer?

– WHAT do influencers have in common?

– HOW does a cooperation with an influencer work?

– WHICH opportunities and risks exist for an SME?

– WHAT do possible best practices look like?

 

At our next Meetup, we’ll answer these and other questions together with Janaina von Moos, our social media expert and online marketing queen from Womenpreneur.ch.

Content:

– Influencer Marketing: Introduction and facts

– Janaina von Moos: Influencer Marketing for SME

– Short and snappy workshop to apply learned theory into practice

– Cozy Apéro for networking and sharing likes and ideas

 

Janaina von Moos is a young social media and online marketing womenpreneur. With over 36’000 followers on her Facebook and 5’000 on Instagram, she is herself an active influencer.

Janaina uses fancy Influencer Marketing to manage and pimp social media channels from small Swiss SME to big international players.

John Riordan: New Business Development Swisscom. Digital Business Development Swisscom. Founder of the Communitee Apps Builders Zurich (largest Swiss app developer community). Together with Alma Cilurzo, he is responsible for the Social Media + KMU community.

 

Date and Place:

20. September 2017 at 19:00 at the Zürich Swisscom Tower, Hardturmstrasse 3, 8005 Zürich.

 

Registration

Registration is free! Register for the Meetup here.

3Oct

#22 Social Media KMU: Das LinkedIn 1×1 1.0

Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.


Julia Schmutz | 3. Oktober 2017
Bereits 1 von 3 Fachkräften sind weltweit auf LinkedIn vertreten – werden Sie eine davon!

Möchten Sie sich in der schnelllebigen Social Media Welt zurechtfinden und über die neuesten Trends und Tools informiert bleiben? Wir zeigen Ihnen regelmässig neue Social Media Tricks: Im heutigen Blogpost erfahren Sie, warum Ihr KMU LinkedIn nutzen sollte. Was Ihnen LinkedIn für Mehrwerte verspricht, wie Sie es verstehen und auch anwenden können? Lesen Sie unseren ersten Teil des “LinkedIn 1×1” Blogpost und es kann losgehn!  😉

In Kürze: 

  • Was ist LinkedIn? Im aktuell grössten Berufsnetzwerk stehen der berufliche Werdegang, Geschäftskontakte und Unternehmensentwicklungen im Mittelpunkt.
  • LinkedIn in Zahlen – Welche Menschen wo, wie und mit welchem Hintergrund auf LinkedIn vertreten sind.

Möchten Sie über unseren Social Media + KMU Blog informiert bleiben? Abonnieren Sie uns auf Facebook, folgen Sie uns auf LinkedIn und Instagram– und bleiben Sie voll auf Kurs! 

Gerne laden wir Sie an unser kostenloses Social Media Treffen in ihrer Nähe ein: Meetup Zürich

Read More »

6Mar

21# Social Media KMU: Snapchat Basics

Alma Cilurzo | 03. March 2017

Would you like to be up to date in the fast moving online world ? Would you like to know more about the latest social media developments and trends? Today, read more about Snapchat Basics.

Summary:

  1. What is Snapchat?
  2. Snapchatters
  3. the Story
  4. Snaps
  5. Chat
  6. The Scores
  7. Snapcodes
  8. Video Chat
  9. Snapstreak
  10. Lenses
  11. Filter  

–>Feel free to like our Facebook Page  – and follow us on instagram – stay tuned!

Read More »

26Jan

20# Social Media KMU: 3. secret Instagram Hak


Alma Cilurzo | 30. January 2017

Would you like to be up to date in the fast moving online world ? Would you like to know more about the latest social media developments and trends? Read more about the next secret instagram hak in our #instahaks blogpost.

Welcome to the third round of our secret Instagram hacks. In this article, we gonna show you:

1.) How to reorder the Instagram filters and hide the ones you don’t use.

–>Feel free to like our Facebook Page  – and follow us on instagram – stay tuned!

 

Read More »

17Jan

#19 Social Media KMU: 2. secret Instagram haks


Alma Cilurzo | 17. January 2017

Would you like to be up to date in the fast moving online world ? Would you like to know more about the latest social media developments and trends? Read more about the next secret instagram hak in our #instahaks blogpost.

 

Welcome to the second round of our secret Instagram Hacks: 

1) See all the posts you’ve liked.

2) See what your friends have recently liked and commented

How this works ? Read more here get a step by step tutorial.

–>Feel free to like our Facebook Page  – and follow us on instagram – stay tuned!

Read More »

10Jan

#18 Social Media KMU: Secret Instagram haks


Alma Cilurzo | 10. January 2017

Would you like to be up to date in the fast moving online world ? Would you like to know more about the latest social media developments and trends? Read more about secret instagram haks in our #instahaks series.

–>Feel free to like our Facebook Page  – and stay tuned! We would like to invite you to our free social media meetup, make sure you reserve your ticket online: Meetup Luzern / Meetup Zürich

 

Read More »

21Dec

#17 Social Media KMU: How to get more Instagram likes


Alma Cilurzo | 21. December 2016

Would you like to be up to date in the fast moving online world ? Would you like to know more about the latest social media developments and trends? Read more about, how to get more likes and followers on your Instagram account.

–>Feel free to like our Facebook Page  – and stay tuned! We would like to invite you to our free social media meetup, make sure you reserve your ticket online: Meetup Luzern / Meetup Zürich

Summary:

  • Set up an Instagram strategy
  • Post interesting content
  • Show your face(s)
  • Know your brand colours
  • Use filter wisely
  • Add your company logo
  • Work on your caption
  • Engage with comments
  • Adjust and change your hashtag
  • Locations

Read More »

28Nov

#16 Social Media KMU: 6 Instagram no-goes

Instagram No goes

Alma Cilurzo | 28. november 2016

Would you like to be up to date in the fast moving online world ? Would you like to know more about the latest social media developments and trends? Read more about 6 common Instagram no-goes in our todays blogpost. We gonna talk about 6 common mistakes when using Instagram, especially if you are a small business owner.

Instagram No go

Summary:

  1. hashtag overload
  2. non-sense hashtags
  3. to much text
  4. bad photo quality and position
  5. selfie overload
  6. endless tagging, no personal contact

Would you like to be up-to-date and stay informed about our Social Media + KMU blog? Feel free to like our Facebook Page  – and stay tuned! We would like to invite you to our free social media meetup, make sure you reserve your ticket online: Meetup Luzern / Meetup Zürich

 

Instagram Read More »

23Nov

#15 Social Media KMU: 5 reasons to use Instagram

instagramAlma Cilurzo | 23.11.2016
Would you like to be up to date in the fast moving online world ? Would you like to know more about the latest developments and trends in the social media world ? Read more about Instagram in our todays blogpost. We gonna talk about 5 crucial reasons why you should use Instagram, especially if you are a small business owner.
Summary:
  • Instagram in numbers
  • The tool, where your future clients are
  • Emotions in the spotlight
  • Show uniqueness of your small business
  • Marketing reasons

Would you like to be up-to-date and stay informed about our Social Media + KMU blog? Feel free to like our Facebook Page  – and stay tuned! We would like to invite you to our free social media meetup, make sure you reserve your ticket online: Meetup Luzern / Meetup Zürich

Read More »