21# Social Media KMU: Snapchat Basics

Alma Cilurzo | 03. March 2017

Would you like to be up to date in the fast moving online world ? Would you like to know more about the latest social media developments and trends? Today, read more about Snapchat Basics.


  1. What is Snapchat?
  2. Snapchatters
  3. the Story
  4. Snaps
  5. Chat
  6. The Scores
  7. Snapcodes
  8. Video Chat
  9. Snapstreak
  10. Lenses
  11. Filter  

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Snapachat is the youngest instant messaging app besides Facbebook and Instagram. You can use it to broadcast Fotos and Videos and send them to your friends. These Messages delete themselves automatically.

Snapchatter: Snapchatters are the Snapchat users. Snapchat target clients right now are mostly teens and youngsters.

Story: A snap you can broadcast to followers. Recipients can view your story an unlimited amount of times in 24 hours, and you can post multiple snaps to your story in one day to create a narrative loop of sorts. You can access your story and your friends’ stories from the Stories screen (swipe from right to left on the screen)

Snaps: Photos or videos taken with Snapchat. You can send a snap to another snapchatter, but it can only be viewed by the recipient for one to 10 seconds before it disappears forever. To take a snap, open Snapchat, then hit the cap ture button on the camera screen

Chat: A feature that lets you directly message other Snapchatters. You can access the Chat screen by swiping from left to right on the Camera screen. Tap the create new message button in the upper corner to select a friend to chat with. Alternatively, when you create a snap, select a friend to send it to, and you’ll see a new private chat box appear between you and your friend

Scores: A special equation combining the number of snaps you’ve sent and received, stories you’ve posted, and other factors. You can find a friend’s score when you hold down on a friend’s name in your contact list, story feed, or chat area. You can find yours under your Snapcode located in the centre of the profile.

Snapcode: Snapcodes are scannable codes that make adding new Snapchat friends even easier. Your Snapcode is located in the center of your Profile Screen, which you can access by tapping the ghost icon in the center of the Profile.  

Video chat: This is a feature within Chat that lets you start a live video call. To start a video chat, simply tap the video record button in a chat. If your friend is available they can choose to ‘Watch’ or ‘Join’. If your friend chooses to ‘Watch’ you will be unable to see them but they can hear you, see you, and send you chats. If your friend chooses to ‘Join’ you will be able to see and hear each other.

Snapstreak: You may have noticed that some of your fellow snapchatters have different emojis next to their Snapchat names in the Chat screen. That means you’re on a snapstreak, aka you and your friend have snapped each other (not chat) within 24 hours for more than one consecutive day.

Lenses: You can make Snaps even more fun by adding real-time special effects and sounds with lenses. Go to the Camera screen in Snapchat, tap on your face, and lens options will appear below. Swipe left to select the lens you want to use, then tap the capture button to take a snap

Filters: You can boost your snap by adding a fun overlay with a filter. After you take a Snap, swipe right or left on the preview screen to add colored filters, the current time, local weather, speed overlays or geofilters to your snaps. After taking your snap and applying your first Filter, you can press and hold then swipe to add another filter


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