#17 Social Media KMU: How to get more Instagram likes

Alma Cilurzo | 21. December 2016

Would you like to be up to date in the fast moving online world ? Would you like to know more about the latest social media developments and trends? Read more about, how to get more likes and followers on your Instagram account.

–>Feel free to like our Facebook Page  – and stay tuned! We would like to invite you to our free social media meetup, make sure you reserve your ticket online: Meetup Luzern / Meetup Zürich


  • Set up an Instagram strategy
  • Post interesting content
  • Show your face(s)
  • Know your brand colours
  • Use filter wisely
  • Add your company logo
  • Work on your caption
  • Engage with comments
  • Adjust and change your hashtag
  • Locations

How do I get more likes on Instagram? With 500 million monthly active users, Instagram is second in social media popularity only to Facebook, making it the photo-and-video-sharing network of choice for consumers and brands alike. Users upload more than 95 million photos and videos every day, and those posts garner 4.2 billion daily Instagram likes. This is awesome!

It’s not just celebrity Instagram accounts that see those big numbers: 68 percent of Instagram users regularly engage with brands. Brands using Instagram see a per-follower interaction rate of 2.26 percent, more than 10 times the 0.22 percent they see on Facebook, and almost 100 times the 0.027 percent they see on Twitter.

With that level of user engagement, Instagram provides an important way to connect with fans—and potential fans—to create a sense of community and brand loyalty that’s impossible to achieve through traditional marketing, or even other social networks. But before you can start engaging with fans, you need to get their attention—and that means learning how to get Instagram likes.


1.  Develop a clear Instagram strategy

As with any marketing tool in your arsenal, you need to develop a clear Instagram strategy based on concrete goals. Sure, posting photos and creating witty captions can be fun, but without a clear plan in mind, it’s more of a game than a legitimate business approach.

Once you’ve nailed down what you want to achieve with your Instagram feed, it’s time to look at how the components that make up each post can give you an Instagram likes boost.


2. Post interesting content

It goes without saying that you need to put some serious thought into the photos and videos you post to Instagram and make sure you choose the best looking, most interesting content for your feed.  Your clients won’t like the pushy way of product marketing – you rather show insights from your company – from the inside out.

Ask yourself: WHAT is interesting for your clients and not WHAT is interesting for your Company. It is a totally different approach here. Don’t forget this.


3. Show your Face (s)

Photos that include people’s faces are 38 percent more likely to get Instagram likes than photos without faces.


4. Know your brand colours

  • Pictures that are primarily blue get 24 percent more likes than photos with red as the primary color
  • and photos with a single unified color scheme get 17 percent more likes than those with many different colors
  • Create your brand colours before you start posting and stick to the plan


 5. Watch your filters

Researchers from Yahoo and Georgia Tech found that while filtered photos get more engagement, not all filters are created equal. Their results showed:

  • Use contrast to get more likes
  • correct exposure to look more professional
  • add warmer filter to engage
  • don’t overdo it 🙂


 6. Add your company logo

  • Save your logo in png / jpg in your foto gallery
  • add your logo into your foto
  • use the corporate ID position


7. Spend time on the caption

Yes, Instagram is a highly visual medium—but that doesn’t mean you can neglect the text that accompanies each post. Unlike Twitter, Instagram does not have a character limit, so you can write quite a long caption to go with each photo or video (if it makes sense for your brand). It’s a format that allows for highly engaging storytelling.


8. Engage with your followers

Tagging someone in your photos is a sure way to draw their attention—and that of other users interested in the person you tag. Posts that tag someone in the caption get 56 percent more engagement. On the flip side, be sure to venture beyond your own photo stream to like and comment on other users’ photos and videos. That engagement can draw people back to your profile, where they’re sure to find some like-worthy posts to double-tap.


9. Adjust your hashtags – use them wisely

Hashtags are not technically a separate component of your post, but they’re so important that they’re worth considering on their own. First, think about where to include your hashtags. You can include the most important two or three hashtags in the photo caption, but don’t go overboard—a big block of hashtags is hardly compelling content.

If you want to use more than a few (Instagram allows up to 30 per post), post them as a comment. Once users start to comment on your post, the comment with the hashtags will be hidden from view, but the tags will still be in effect.

When deciding which hashtags to add to your post, keep in mind that the most popular tags may not be your best option. Tags like #like4like are popular, but they’re pretty obviously fishing for likes rather than building meaningful engagement. Many of the likes they draw in are not even from real people, but from bots.

That said, there are plenty of popular hashtags worth using in your posts, including at least one themed hashtag for every day of the week.


10. Add a location tag to make your content more discoverable

The “add a location” option allows you to tag your posts with a place name that becomes a clickable field. Clicking on the location then shows all photos and videos tagged with that place, offering another way for users to discover your photos.

Easier discovery means more people will see your photos, so perhaps it’s not surprising that posts tagged with a location get 79 percent higher engagement than posts that don’t.

A physical location associated with your brand—like a shop, hotel, or head office—is an obvious choice, but you can also use a more general location like a city or town.


Did you liked our Blogpost and Social Media Tips ? Could we help you to get better Social Media skills and know-how?

Feel free to like our Facebook Page  – and stay tuned! We would like to invite you to our free social media meetup, make sure you reserve your ticket online: Meetup Luzern / Meetup Zürich


Please like, leave a comment or share this article. 

Thank you very much.